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Digital Marketing Course
Original price was: ₹4,000.00.₹3,000.00Current price is: ₹3,000.00.
A digital marketing course typically covers a broad range of topics related to online marketing strategies, tools, and tactics. The content of the course may vary depending on the specific program or institution offering it, but here is a general overview of what you might expect in a digital marketing course:
- Introduction to Digital Marketing:
- Definition and scope of digital marketing.
- Evolution of digital marketing and its importance in the modern business landscape.
- Website Basics:
- Importance of a website in digital marketing.
- Basics of website design and user experience.
- Understanding different types of websites.
- Search Engine Optimization (SEO):
- Fundamentals of SEO and its role in digital marketing.
- Keyword research and optimization.
- On-page and off-page SEO techniques.
- Content Marketing:
- Creating and curating content for digital marketing.
- Content strategy and planning.
- Use of blogs, articles, videos, and other content types.
- Social Media Marketing (SMM):
- Utilizing major social media platforms for marketing.
- Social media strategy development.
- Paid advertising on social media.
- Email Marketing:
- Building and managing email lists.
- Creating effective email campaigns.
- Understanding email marketing analytics.
- Pay-Per-Click (PPC) Advertising:
- Introduction to paid advertising.
- Setting up and managing PPC campaigns.
- Google AdWords and other PPC platforms.
- Analytics and Data Analysis:
- Introduction to web analytics tools.
- Interpreting and analyzing data.
- Making data-driven decisions in digital marketing.
- Digital Marketing Tools:
- Overview of various digital marketing tools and platforms.
- Hands-on experience with tools like Google Analytics, SEO tools, and social media management platforms.
- Mobile Marketing:
- Importance of mobile in digital marketing.
- Mobile advertising strategies.
- E-commerce Marketing:
- Strategies for marketing products and services online.
- Understanding the e-commerce landscape.
- Digital Marketing Campaign Planning:
- Developing a comprehensive digital marketing campaign.
- Budgeting and resource allocation.
- Legal and Ethical Considerations:
- Understanding digital marketing laws and regulations.
- Ethical considerations in digital marketing.
- Case Studies and Practical Projects:
- Analyzing successful digital marketing campaigns.
- Hands-on projects to apply the learned concepts.
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